Design - Marketing - Creative

Guess & Jose Cuervo CoBrand

 

This project is a co-brand between Jose Cuervo and Guess. The objective was to merge the two companies to create a product that is a representation of both. After significant research was conducted, the opportunity to market the Jose Cuervo liquor to women in a new way appeared. The end product was a series of Jose Cuervo tequilas packaged in an item of Guess clothing contained in a small convertible box. The box's specific die-line allows for it to be used as a wristlet for women to carry their newly purchased collectable item.

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My role: I did everything from research, ideation and design to finished product.