Arm & Hammer

Print | Advertising | Campaign | TV

Arm & Hammer - Every Pit

 

Arm & Hammer's essentials deodorant get to the point, it works for every pit. There's no "pink tax" here and no over the top gender-based fragrances or packaging. This campaign would run around June which is usually Pride month or the month for Pride locally in each city. The campaign could be extended as breaking gender-norms are never out of season. Keeping the basic structure, the background colors can be interchanged to represent the Pride rainbow. This campaign lends itself to endless possibilities in print, out of home, radio and tv.

My role: I did everything from research, ideation and design to finished product. Brainstorming a direction to go in was a collective effort of a partnership but after the idea list was formed these were all my creation and vision.